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Diversification

 

 

In 2002, Wahaha entered the children clothing industry at high level and introduced eco-friendly clothing for kids. This represented the first step for Wahaha onto the diversification road map of cross-industry business development. In 2010, Wahaha introduced high-quality infant formula milk powder — Edison infant formula. This product is supplied  by a royal Dutch dairy business, which carries a century long industry experience. All of the milk products are directly imported into China. This has created a precedent in China’s dairy industry in which an off-shore company manufactures Chinese brand products for a Chinese company. In 2012, Wahaha has officially entered the retail industry.