'Wahaha wants to take challenges in a brand new area and gives it our own characteristics. The purpose of opening WAOW PLAZA is to reverse the consumption status of luxury goods' abnormal high price in China and enable the public to afford overseas boutique in fair price. On the opeing ceromony of WAOW PLAZA on Nov.29, 2012, Mr. Zong Qinghou, who is the chairman of Wahaha Group and also tops the list of both 2012 Forbes Rich List and Huran Rich List, said with full confidence that, in the next 5 years, Wahaha plans to open 100 more WAOW PLAZA all over the country.
It is known that Wahaha started the tentative exploration of retail business in 2011. Mr. Zong united with a number of dealers from Zhejiang and Hunan provinces and established Wahaha Commercial Shareholding Co.,Ltd through funding participation. It takes only 4 months for WAOW PLAZA to accomplish all the preparations, which includes site selection, decoration, purchasing and opening. All of these reflect Mr. Zong’s continuous emphasis of efficiency and speed in beverage industry. It is also a new miracle in Chinese retail area.
Mr. Zong said that, Wahaha plans to open five to ten plazas in the next year and 100 plazas in the next 3 to 5 years. Our goal is to move forward our projects neck in neck in the first-tier, second-tier, third-tier and fourth-tier cities, combine building and renting plazas together, and build urban complex featuring in foreign boutique plaza, children’s special products plaza and providing food, drinks and entertainment to people. Through this, Wahaha will enjoy a forward momentum of its retail business.