Founded in 2010, Hangzhou Wahaha Import and Export Co., Ltd. was formerly the Import and Export Department of Wahaha. Adhering to the corporate strategies of “internationalization” and “going global”, the newly formed subsidiary bears the responsibilities of overseas marketing and brand building. It specializes on the promotion of Wahaha products in the international market while also creating and establishing a new brand image for Wahaha in foreign markets.
The Importing department's main tasks involve the purchasing of raw materials (whole/ skim milk powder, frozen fruit juice, milk, whey protein, and others), a variety of advanced production lines, and necessary equipments from some of the best suppliers in the world such as, FONTERRA, CITROVITA, KRONES, DOMINO, HUSKY.
The Import department also deals with the overseas food importing business. Relying on Wahaha’s brand recognition advantage and extensive sales network, we have established a stable cooperative relationship with Goodman Fielder from Australia, Walkers Shortbread Limited, Delamere Dairy, GGS Candy Company from UK, and many other foreign well-known suppliers. The primary products which are imported include milk, biscuits, candy, and so on. We at Wahaha are trying our best to expand the food import distribution network. Therefore, worldwide distributors are more than welcome to discuss food business opportunities with us.
The Export department is mainly responsible for selling Wahaha's products and Wahaha's brand marketing. After nearly two decades of strenuous effort, nine major categories of products from Wahaha have been sold to more than thirty countries and regions in the world, with annual sales close to twenty million USD. The principal exporting countries include the United States, Canada, Russia, Japan, Korea, Singapore, Italy, United Kingdom, United Arab Emirates, South Africa, and many more. The chief products that are exported include instant foods such as bottled tea beverages, bottled water, milk drinks, mixed congee and wet noodles.