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IV. The transformation and upgrading from Large to Great

 In 1998, Wahaha was determined to introduce China's own Cola, Future Cola. Thanks to the yielding marketing strategy and tactics, Wahaha successfully opened the local market. Since then, the market share of Future Cola maintains the third position in the Chinese soft drinks market. The successful introduction of Future Cola has not only laid a solid cornerstone for Wahaha’s further business development, but also broke the myth that multinational soft drink giants could not be beaten, setting up a flag for a Chinese brand.